11 respostas para “Why Do Emotions In Marketing Matter?”

1. In my company, purchase decision should be a brain method, but of course that the past performance on track helps us to be the first one in terms of customer choice.
   The triangle – Price, Quality and delivery time only take in place if our performance products are in very good shape compare to ours competitors, otherwise the customers go and search other solutions.
   Emotion really matter, because companies does not talk to another companies. People talk to another people and any misundertanding could be a big problem and in the end of the day the purchase decision is postponed or even worse, you lose the sale.

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   1. Good job, José Augusto!

      PS:
      – the purchase decision
      – only takes place (because it refers to “the triangle”)
      – compared to our competitors
      – search for other solutions
      – Emotion really matters
      – companies do not talk to other companies
      – to other people (please watch: https://businessfluency.com.br/other-another-the-other-others/)
      – misunderstanding
      – at the end of the day

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2. Above to the Emotions buying something, it is also the Experience lived to buy it. And marketing contributes on create that.
   Ho and Augusto, always fantastic readings . Thanks

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   1. Interesting point, Katia!

      PS:
      – More than the emotions when buying something, the experience someone goes through when buying it also matters.
      – contributes to

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3. Apple has been using emotions very well to make purchase decisions. You can see in their sales campaigns they highlight the cool things that can be done with their devices.

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   1. You’re right, Coaracy! And they are very good at it.

      PS:
      – to influence purchase decisions.

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4. In my view point great part of our purchase decision is drive by emotions.

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   1. Hi Mauricio!

      Good job! 😉

      Just a PS:
      – In my point of view
      – driven by emotions

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5. In my opinion, the customers are buying reliable and high-quality products that are the reference on it. When we think about products used to make money, reliability is the synonym of money.

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   1. Definitely, João!!

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6. What are the emotions that the customers of your company feel when they make a purchase decision? (Try to think about this even if you don’t work in marketing.)
   I can think of the latest company that I worked for, the consumers made a purchase decision based on men’s care and beauty. They wanted to be shaved, well-presented, take good care of their skin, body, and beard, and reduce measures for the abdomen.

   If you are not working at the moment, tell us about the emotions that you were feeling when you subscribed to Business Fluency.
   For me, the decision to purchase and subscribe to Business English Fluency from Outliers Academy was the identification with Ho’s Professional History and Background. I am going through another career transition and want to be an expat working with Data Analysis and being sponsored by global companies with a work visa.
   She was there and besides Business English, she can help me work and improve my Career Management. The Jobhunting workshop and training are good examples of this.

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