Sneaky Ways Starbucks Gets You to Spend More Money

Vocabulary list:

  • Sneaky: oculto / sorrateiro / escondido.
  • Freshly brewed coffee: café fresco, preparado/coado recentemente.
  • Coffee chain: rede de cafés.
  • Splurge: ostentar / esbanjar.
  • Loyalty program: programa de fidelidade
  • Rush to: correr para algum lugar ou para fazer algo.
  • Unpredictable: imprevisível.
  • Pleasing: agradável.
  • Grab and go: itens que ficam à disposição em prateleiras para você pegar, pagar e levar (não precisa pedir ao atendente).
  • Redeem points: resgatar pontos.
  • Rewards: recompensas.
  • Green mermaid: sereia verde (símbolo do Starbucks)
  • Luring us: nos atraindo, chamando nossa atenção
  • Caffeine addicts: viciados em cafeína

Now, watch the video:

We recommend you watch the video at least twice.

In the first time, pay attention to the use of the vocabulary presented above.

Before playing it for the second time, take a look at the questions below. After watching it, try to answer them correctly. 

1. Where was Starbucks founded?
(a) London
(b) New York
(c) Seattle
(d) Starbucks City

2. Where do they usually keep the food case?
(a) at the entrance of the store.
(b) in the best lit area.
(c) behind the counter.
(d) they don’t sell food, just drinks.

3. What is the size that Starbucks sell, but don’t tell you about?

(a) Short
(b) Tall
(c) Grande
(d) Venti

4. Which of these factors help Starbucks to sell more?
(a) New Variations of Frappuccinos.
(b) Nicely decorated and pleasing stores.
(c) Disposition of items in the stores.
(d) all the above.

Check the answers at the end of the page.

Practice Your Listening Comprehension and Writing

Have you ever been to Starbucks? What do you like/dislike about it?
Have you realized the factors mentioned in the video to stimulate you to spend more money?

11 respostas para “Sneaky Ways Starbucks Gets You to Spend More Money”

  1. Yes, I had. I used to go to Starbucks in Buenos Aires, when I lived there. I liked to passed some free time, worked or for my English class.
    I could identified some factors, like: new cup design, new variation coffee. I love the the “dulce de leche” Frappuccino. I remembered that sometimes I earned free coffee.

    1. It is very interesting how they captivate us to go to their stores.
      When I lived in Bangkok, there was one in my building and even though I am not a huge fan of their drinks, I went there almost everyday to work a little bit or to study (and of course, I spent some money on food or drinks).
      Just because of the nice environment.

  2. I used to go to Starbucks store when I have lived in Toronto.
    The stores are clean, clear and comfortable for spending time alone or with friends and studying. Some stores offer WiFi for clients.
    The variety of coffees and sizes that you can add milk, cream, or just drink it pure most a range of sweet and salty snacks, make the Starbucks a pleasant place for spending your time, and of course, your money.
    I don’t know about other countries but in Canada Starbucks has as strong and regional competitor, the Tim Hortons coffee chain, that is cheapper.

    1. Hi James,

      I agree that the stores are very comfortable for spending time. I was used to work at Starbucks for some hours when I lived in Thailand.

      In Bangkok, some stores are 24/7, so it was very good for me to have videoconferences at 6am in local time (8pm in Brazil) at Starbucks, since I was the only customer there. I could enjoy a coffee and a nice and cosy environment.

      Here in Brazil, I just believe that people don’t buy a lot of merchandise (cups, mugs) to take home, as they showed in the video.

  3. I have been to Starbucks for the first time when I was in Ireland. Their drink tastes good but not to healthy, too much sugar. I like the environment is very pleasing and cozy.

    About the sneaky ways to make us spend more money I did not realize that, however, it did not work for me since I am always searching for ways to save money and I am vegan as well so I no longer eat and drink many products they sell anymore. Actually they launched 3 vegan drinks that I did not try yet. I want to try it soon.

    1. Hello Jessica,

      hehehe I agree with you, the drinks are good, but they are not very healthy, so I avoid going there.

      Just one point: “they launched 3 vegan drinks that I haven’t tried yet”.
      When we talk about things we’ve done or haven’t done before (ever), we use present perfect. 😉

  4. Yes, I have already been to Starbucks and my favorite ones is frappuccino,. I hadn’t realized the factors mentioned in video, I am not adict in starbucks, I am adicted only in coffee Lol , and I really enjoyed the tips about the small size and the points program rewards.

    1. Hello Elaine, hehehehe many people are addicted to coffee 😉 Specially here in Brazil, right!

      PS: the correct spelling is addict / addicted.

  5. I’ve already been to Starbucks, but I’m not a big fan, there’s a store inside one of my customers factories and the storefront really attracts us, it’s a good place to spend time, but to be honest I’m a simply guy and I believe that is possible enjoy more and spend less in other places.

    1. Hi Bruno, I agree with you.

      The environment is nice, but things are overpriced in my opinion.

      Just a quick correction: “I am a simple guy”.
      Simply = simplesmente
      Simple = simples

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List of Listening Classes:

Answers:
1-c / 2-b / 3-a / 4-d